| Ixecon International | ||||||||||||||||||||||||
| The Need for Export Market Research | ||||||||||||||||||||||||
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Manufacturing products or providing services in your home market is a major challenge. Deciding to export raises a whole host of additional issues. Often firms rightly focus in on their core businesses, their own supply chain and their local market. Even if they have an established export department it often services crucial established export markets. How do you analyse new export opportunities? One way is to contact trade agents overseas who will source buyers for you on a commission basis. Basically this is a suck-it-and-see approach which works for a lot of goods and services. Other options include identifying suitable wholesalers, distributors and retailers to handle your products and services. Another approach is to consider acquiring or entering into a joint venture with local companiesin the target export market. However, if you are serious about establishing long term commercial relationships in overseas markets you need to do your homework. | |||||||||||||||||||||||
| The Ixecon Solution | ||||||||||||||||||||||||
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Ixecon International is an Australian-based market research and analysis consultancy which specialises in assisting exporters who are looking to enter the Australian market and require detailed analysis about Australian firms in their target sector. To get as close as possible to your Australian target market Ixecon provides highly customised research and analysis. We use the following six-step process: (1) Initial review of your corporate & export objectives. (2) Selection of a target segment in the Australian market with you. (3) Placement of advertisements in Australian print media. (4) Direct mail to major companies in the target group. (5) Business meetings with selected respondents to (3) & (4). (6) Report containing contacts, analysis & recommendations. Some of the key benefits of this process are: (1) No ongoing commissions from leads generated. (2) In-country research/analysis. (3) International travel cost savings for you. (4) Intelligence on the Australian market. (5) Independent, objective advice on Australian firms. (6) Cost-effective, targeted advertising. (7) In-country follow-through on your advertising. (8) Flat-fee contract - you retain control over the budget. In short, content is customised to your needs while process is standardised to maintain quality. To maintain assignment confidentiality, Ixecon seeks your prior approval for the consultants who will work on your assignment. Also, upon completion Ixecon simply forwards further inquiries directly to you. Report disclosure remains at your sole discretion. | |||||||||||||||||||||||
| Next Steps | ||||||||||||||||||||||||
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| If you would like to receive a detailed proposal, please email, phone or fax relevant information about your business, its plans to export to Australia and your business contact details. We look forward to helping you meet your Australian export market objectives.
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